You Don't Have a CRM Problem.
You Have a Decision Problem.
The right CRM decisions move customers forward.
Guesswork doesn't.
Answer a few short questions about what your organisation actually does, not how you feel about it, and find out which decision is actually holding you back.
You Don't Have a CRM Problem.
You Have a Decision Problem.
The right CRM decisions move customers forward.
Guesswork doesn't.
Answer a few short questions about what your organisation actually does, not how you feel about it, and find out which decision is actually holding you back.
Takes less than 10 minutes
Completely free
Immediate recommendations
Created based on over 20 years of experience and 100's of projects with global brands
What's your CRM Maturity, really?
Find out which of the 3 Customer Progression Areas behind your customer decisions is actually holding you back (and it's probably not what you'd think it is)
CRM maturity is not defined by technology.
It's defined by an organisation's ability to consistently make better strategic CRM decisions that progress customer relationships.
Technology enables maturity. Capability creates it.
This is what the CRM Maturity Model (CRMM) measures, eFocus Marketing's framework for scoring that capability.
Answer a few short questions about what your organisation actually does, not how you feel about it, and get your Customer Relationship Maturity Index (CRMI), a single score out of five, in less than 10 minutes.
Every CRM decision you make comes down to 3 Customer Progression Areas & 8 Customer Progression Capabilities:
DISCOVER
Have you actually designed how customer relationships should progress, and do you know whether they're getting stronger or weaker right now?
GROW
Do you have a real strategy behind CRM, can you execute it consistently regardless of who's doing the work, and does your technology actually support it?
EVOLVE
Do you know if any of this is working, or are you guessing every quarter, and does what you learn actually change what happens next?
Know Where You Actually Stand.
Takes less than 10 minutes
Completely free
Immediate recommendations
Meet the Creator
Your Expert CRM Consultant
Kate Barrett is the CRM consultant behind eFocus Marketing, and author of the bestselling book 'E-telligence: Email Marketing Isn't Dead, The Way You're Using It Is'.
She's spent over 18 years advising CRM, retention and email marketing teams on how to build customer relationships that last, not just campaigns that perform for a quarter.
The CRMM is eFocus Marketing's own framework, built from those thousands of hours of consulting experience, not adapted from a generic maturity model template.
It's the same model used in eFocus's full diagnostic engagements. The Quick Assessment is simply a lighter starting point version to give you quick actions to implement immediately.
How the Assessment Works
Answer 11 questions to see how you can improve your customer relationships (and results)
The core questions present five real statements about how CRM teams actually operate. Pick the one that matches yours. Then...
1. Discover your Customer Relationship Maturity Index (CRMI) score instantly. One score overall score, the moment you finish.
2. See your capability breakdown. A full picture across all eight capabilities, so you can see exactly where the strength is and where the gap is.
3. Get your next move. Not a generic report. The single capability that's worth fixing first.
